Rewarding partnerships with a deserving force
Over the years, we have cultivated relationships with over 2000 artisans directly and through our associates. Our primary mission is to empower the Indian artisan and lift up a community of people who are typically left behind. By choosing to directly support artisans, craft-based organisations and social causes, we help create a cycle of demand that nurtures hope, trust and long-term relationships. We work with artisans, craft-centric organisations, NGO’s self-help groups, social enterprises and enterprises deploying craftspeople. We also seek to promote other charitable organisations engaged in socially impactful causes.
Supporting eco-friendly choices
Creating awareness for craft is inextricably linked with promoting ecological choices with a few exceptions. The Indian crafts practitioner is perhaps the greatest conservationist who strives to live in harmony with his environment. While, we do our best to promote eco-friendly choices to the best extent possible, there are a few exceptions where helping livelihoods may take precedence, simply due to our commitment to help every craft form and every type of artisan from our hinterlands.
Craft conservation as a collective effort
Helping Craft remain a sustainable, viable livelihood alternative for craftspeople and their next generations is a tremendous challenge facing the sector across the country. A large variety of beautiful, rural craft does not make it to the popular markets and stores, remaining limited to local town centric sales and periodic exhibitions in larger cities. A vast number of artisans are still struggling with livelihoods. Perhaps the most important objective we hope to achieve for these artisans, is in terms of being able to reach new markets and create new age, contemporary products setting into motion a cycle of repeat orders and purchase. This in turn would help in making craft a lucrative work option for the younger generations of these artist villages.
Driven by a belief. Let’s choose to make the difference.
